Coach Joey 

Joey's adaptive coaching style provides an environment for all students to learn and grow. He puts an emphasis on movement quality instead of task completion which leads to a safe and effective training experience. Joey feels that it is also important to learn the why as well as the how of exercise. Once we learn why we use the techniques we employ we can get a greater understanding of movement overall and increase transferability of skills to other areas of fitness. 

Huaraz, Peru

Huaraz, Peru

Head Coach

Joey Cole

Education and Certifications
Masters of Science: Exercise Physiology - Central Washington University
Bachelors of Science: Exercise Science
Certified Strength and Conditioning Specialist - NSCA
Level Two Weightlifting Coach - USAW

Joey's passions include traveling, Brazilian jiu-jitsu, sailing, and hiking. Seattle native. Favorite Food: Sushi. Favorite Place: The Caribbean.  

Assistant Coach

Mike Haller

Education and Certifications
Bachelors of Science: Applied Fitness and Health - Portland State
National Academy of Sports Medicine - Certified Personal Trainer

Mikes passions include Brazilian jiu-jitsu, cooking, pastry, Olympic lifting, ecology and plant husbandry.

Joey and his niece, Lilly.

Joey and his niece, Lilly.


Mixed Martial Arts
Fat Loss and Muscle Building
Injury Rehabilitation